Workshop with IPC

The successful Paralympics in Sochi recently drew to a close. On 4-6 June 2014, representatives from the International Paralympic Committee will arrive to discuss the possibilities for developing the Mid Sweden region for the Winter Paralympic movement with regional representatives. The two days are planned as a workshop, at which they will talk about establishing […]

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Get your gear from Rent A Plagg

How can we make the mountains accessible to more people? Magnus Sellberg and Emelie Lundqvist asked themselves this question when they realised that there are peo-ple who choose not to holiday in the mountains because getting good equipment is too expensive. Using the concept that renting clothes should be as easy as renting skis, they […]

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JOE – Jämtlands Outdoor Experience

Jämtland Outdoor Experience is a collaboration between the county’s five biggest outdoor brands: Klättermusen, Lundhags, Hilleberg, Woolpower and Trangia. The idea is that this will strengthen links to stores in Europe by allowing retailers to test products on site in the mountains of Jämtland, winter and summer. Participants can visit every company and go on […]

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Sweare

If Per Brännäng and Malin Åkerlund have their way, nothing will be the same again in the ski tracks. The Sweare company is investing in attractive, functional clothing for cross-country skiing, an area that has historically not been particularly fashion-conscious, but which has now attracted many design-aware amateurs. “Interest in cross-country skiing is greater than […]

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