Develop your skills
Sport & Outdoor
Sustainable Retail is a sustainability training program for sports- and outdoor retailers.
It unlocks hidden revenue streams by offering deeper knowledge, capacity to identify new customer
groups and new ways for seeking relevant information.
The goal for the program is to increase the ability to sell on sustainability and
attract more sustainability oriented customers.
Become a part of the network
Make money and save the planet
The participating retailers in Sustainable Retail have an opportunity to distinguish
themselves as knowledge sources for sustainability in sport- and sustainability equipment.
The staff attending the program are also invited to an exclusive online network for
news sharing, discussion and knowledge exchange on retail sustainability.
Scandinavian Outdoor Group
The program is supported by 10 partner brands from the Scandinavian Outdoor Group (SOG),
who agree that deeper knowledge and better communication regarding sustainability,
throghout the value chain, are important factors for increasing
the number of sustainable offerings on the market.
A tree-step program
Each of the three steps starts in a workshop where you participate together with other stores. Each step is followed by an optional in-store clinic.
SUSTAINABILITY BASICS
A starting workshop in your region. Contains the fundamentals of sustainability, as a foundation for further work.
SUSTAINABILITY AND SALES
An online webinar focusing on sustainability in the sales situation.
SUSTAINABILITY AND COMMUNICATION
An online webinar aimed at sustainability in various communication channels.
In-store clinics
Every program step is followed by an optional clinic, performed on-site at the retailer. Clinics give you the opportunity to focus on your specific questions and challenges and to develop your own approach for sustainability.
CLINIC - PRECONDITIONS FOR SUSTAINABILITY
To be combined with "Step 1"
CLINIC - SELLING ON SUSTAINABILITY
To be combined with "Step 2"
CLINIC - COMMUNICATE AND INFLUENCE
To be combined with "Step 3"
Why
Sustainable retail?
There is a growing need to increase the knowledge of sustainable development among
sports and outdoor retailers. We see a wish both for general sustainability knowledge
and better understanding of specific industry issues, as well as concrete information on
sustainability tools and how to use them in a sales situation.
Through the Sustainable Retail program, we give you a better ability to sell
the sustainable brands and products you already have, and by doing so find the customers
that are willing to choose “better” and pay a premium for it. It can involve both
value-driven and more data-driven customer groups. Sustainable Retail raises the
knowledge level among your staff, for your store to offer better answers to tricky
questions and use sustainability information as a sales tool, in a confident way.
Contact us
Want to know more or book your seats?
Joel Svedlund
Produktutvecklare och hållbarhetskompetens med bakgrund som designer, utvecklare och hållbarhetsansvarig. Idag rådgivare och projektledare med hållbarhet och innovation som fokusområden. Ser innovation inom teknik, affärer och samhälle som en nyckel till en hållbarare värld, och tror på kunskap och personligt engagemang som drivande krafter i förändring.
Phone: +46(0)70 621 21 76
Mail: joel.svedlund@peakinnovation.se
Magnus Sellberg
Miljövetare och entreprenör med mångårig erfarenhet från retail inom sport-/outdoor. Tror att ett disruptivt tankesätt och mer kunskap om produkter/material/kemikalier är två av nycklarna till mer och bättre affärer i ett långsiktigt perspektiv.
Phone: +46(0)70 367 06 46
Mail: magnus.sellberg@peakinnovation.se
What is the cost?
Price list
For chain/group deals and other custom packaging, contact us. During 2018 and 2019, the
Sustainable Retail will focus on the Swedish retail market. Requests from other countries will be
handled as a possible expansion of our offering, with start 2020.
- Includes Base package (up to 10 participants) plus three in-store clinics
- Travel costs for clinic leaders are not included
- Three collective workshops (one physical and two online)
- Up to 10 participants
- Performed in-store
- Travel costs for clinic leaders are not included
- Add-on-cost per participant for the base package
Program goals
When finishing the Base package, participants will have a general understanding of sustainable development, keys to identify business opportunities, ways to avoid the most common mistakes and an ability to find and filter relevant and correct information in the area.
Those who choose Clinics will have a deeper connection to their own business and a possibility to start developing their own approach to sustainability.
- Basic understanding of sustainable development
- Identify customers that are sustainability driven
- Use sustainability information including labels as sales tools
- Ability to filter relevant and correct information
- Ability to avoid the most common mistakes
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