Develop your skills

Sport & Outdoor

Sustainable Retail is a sustainability training program for sports- and outdoor retailers.

It unlocks hidden revenue streams by offering deeper knowledge, capacity to identify new customer

groups and new ways for seeking relevant information.

The goal for the program is to increase the ability to sell on sustainability and

attract more sustainability oriented customers.

Info & price

Become a part of the network

Make money and save the planet

The participating retailers in Sustainable Retail have an opportunity to distinguish

themselves as knowledge sources for sustainability in sport- and sustainability equipment.

The staff attending the program are also invited to an exclusive online network for

news sharing, discussion and knowledge exchange on retail sustainability.

Scandinavian Outdoor Group

The program is supported by 10 partner brands from the Scandinavian Outdoor Group (SOG),

who agree that deeper knowledge and better communication regarding sustainability,

throghout the value chain, are important factors for increasing

the number of sustainable offerings on the market.

 

A tree-step program

Each of the three steps starts in a workshop where you participate together with other stores. Each step is followed by an optional in-store clinic.

SUSTAINABILITY BASICS

SUSTAINABILITY BASICS

A starting workshop in your region. Contains the fundamentals of sustainability, as a foundation for further work.

SUSTAINABILITY AND SALES

SUSTAINABILITY AND SALES

An online webinar focusing on sustainability in the sales situation.

SUSTAINABILITY AND COMMUNICATION

SUSTAINABILITY AND COMMUNICATION

An online webinar aimed at sustainability in various communication channels.

In-store clinics

Every program step is followed by an optional clinic, performed on-site at the retailer. Clinics give you the opportunity to focus on your specific questions and challenges and to develop your own approach for sustainability.

CLINIC - PRECONDITIONS FOR SUSTAINABILITY

CLINIC - PRECONDITIONS FOR SUSTAINABILITY

To be combined with "Step 1"

CLINIC - SELLING ON SUSTAINABILITY

CLINIC - SELLING ON SUSTAINABILITY

To be combined with "Step 2"

CLINIC - COMMUNICATE AND INFLUENCE

CLINIC - COMMUNICATE AND INFLUENCE

To be combined with "Step 3"

 

Why

Sustainable retail?

There is a growing need to increase the knowledge of sustainable development among

sports and outdoor retailers. We see a wish both for general sustainability knowledge

and better understanding of specific industry issues, as well as concrete information on

sustainability tools and how to use them in a sales situation.

Through the Sustainable Retail program, we give you a better ability to sell

the sustainable brands and products you already have, and by doing so find the customers

that are willing to choose “better” and pay a premium for it. It can involve both

value-driven and more data-driven customer groups. Sustainable Retail raises the

knowledge level among your staff, for your store to offer better answers to tricky

questions and use sustainability information as a sales tool, in a confident way.

Contact us

Want to know more or book your seats?

Joel Svedlund

Joel Svedlund

Produktutvecklare och hållbarhetskompetens med bakgrund som designer, utvecklare och hållbarhetsansvarig. Idag rådgivare och projektledare med hållbarhet och innovation som fokusområden. Ser innovation inom teknik, affärer och samhälle som en nyckel till en hållbarare värld, och tror på kunskap och personligt engagemang som drivande krafter i förändring.



Phone: +46(0)70 621 21 76
Mail: joel.svedlund@peakinnovation.se

Magnus Sellberg

Magnus Sellberg

Miljövetare och entreprenör med mångårig erfarenhet från retail inom sport-/outdoor. Tror att ett disruptivt tankesätt och mer kunskap om produkter/material/kemikalier är två av nycklarna till mer och bättre affärer i ett långsiktigt perspektiv.



Phone: +46(0)70 367 06 46
Mail: magnus.sellberg@peakinnovation.se

What is the cost?

Price list

For chain/group deals and other custom packaging, contact us. During 2018 and 2019, the
Sustainable Retail will focus on the Swedish retail market. Requests from other countries will be
handled as a possible expansion of our offering, with start 2020.

TOTAL PACKAGE
19000SEK
  • Includes Base package (up to 10 participants) plus three in-store clinics
  • Travel costs for clinic leaders are not included
BASE PACKAGE
4000SEK
  • Three collective workshops (one physical and two online)
  • Up to 10 participants
CLINICS
6000SEK
  • Performed in-store
  • Travel costs for clinic leaders are not included
EXTRA PARTICIPANTS
700SEK
  • Add-on-cost per participant for the base package

Program goals

When finishing the Base package, participants will have a general understanding of sustainable development, keys to identify business opportunities, ways to avoid the most common mistakes and an ability to find and filter relevant and correct information in the area.

Those who choose Clinics will have a deeper connection to their own business and a possibility to start developing their own approach to sustainability.

  • Basic understanding of sustainable development
  • Identify customers that are sustainability driven
  • Use sustainability information including labels as sales tools
  • Ability to filter relevant and correct information
  • Ability to avoid the most common mistakes

 

 

 

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